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How I Shot Throne Portraits of Flo for Progressive Insurance
My name is Dana Neibert, and I’m an advertising photographer based in Coronado, California. I recently shot a series of portraits of Flo from Progressive Insurance. Here’s a look at the project....
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Promo Idea: Photo Viewers Made with Loupes and Slide Film
In today’s digital age, a budding photographer would find it hard to believe that physical mailers would be an important aspect of their marketing strategy. The reality is not only are they important...
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Usain Bolt Says He Will Only Do Photo Shoots in Jamaica from Now On
If Puma or Nike or anybody else wants to photograph Usain Bolt from now on, the fastest man in the world says they’ll have to do it on Jamaican soil. It’s a decision Bolt made in order to help bolster...
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The Fame-Seeking Models Who Pose for IKEA Photo Shoots
The majority of “photos” you see these days when you flip through an IKEA catalog are actually purely computer generated images, but some of the shots are still done in a photo studio. To promote its...
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Shooting Human Body Vehicles for a Transport Company
An advertising agency recently approached me about shooting photos for a transportation industry company. They had the idea of forming different modes of transportation (e.g. car, boat, motorcycle and...
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This Camera Store is Using Adorable Animals to Make Your G.A.S. Worse
A camera store in Utah is attempting to make their product advertisements as cute as they are informative with some help from their local Humane Society. Pictureline, a Utah camera store that’s been...
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All the Ads in This London Tube Station Were Just Replaced with Cat Photos
Clapham Common Tube station in London is looking very feline today. After a very successful tongue-in-cheek Kickstarter campaign, the so-called Citizens Advertising Takeover Service (CATS) has managed...
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Adobe Turned the Worst Stock Photos Into a New Clothing Line
Adobe has come up with a strange and hilarious new idea for promoting its new Adobe Stock royalty-free image service. The company is turning infamously terrible stock photos into a new limited edition...
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Recreating a Beauty Shot of Actress Kristen Stewart Captured for Chanel
The folks at Breed fashion photography school recently set up an interesting (and very educational) challenge for themselves: recreate a beauty shot of actress Kristen Stewart that was captured by...
View ArticleFilm Student Creates Powerful Adidas Ad, Too Bad Adidas Didn’t Want It
When Filmakademie student Eugen Merher created his Adidas spec ad “Break Free,” he knew he had something special on his hands. Unfortunately, Adidas’ communications department never got back to him;...
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Don’t Fall for B.S. Camera Gear Ads
If you’re into photography enough that your feed gets filled with a bit of camera porn from time to time, you’re likely to have seen the $55 8x telephoto lens for cellphones being sold by The Outdoor...
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Fake News in Mainstream Media: My Experience as a Photographer
These days there’s a lot of talk about “fake news” on the Internet, and Facebook recently announced the introduction of fact checkers. Is that a good thing? I feel ambivalent about it, and I’ll...
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Yelp Advertising Failed Me as a Small Business Photographer
My name is Jessica Rosa, and I’ve been a professional photographer for more than 20 years. I feel cheated by Yelp’s advertising services, and I want to help other photographers not make the same...
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Target Goes Photoshop-Free for New Swimsuit Photos
A couple of years ago, Target got embarrassed by a Photoshop fail that gave a swimsuit model ridiculously long arms (that model was later invited onto Ellen). The retail chain has since learned from...
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These Creative Photos Use Optical Illusions to Promote Pet Adoption
Photographer Amol Jadhav and art director/retoucher Pranav Bhide recently created something awesome for World For All Animal Care And Adoptions in Mumbai. Using creative lighting and framing, they...
View Article10 Sneaky Tricks Used in Food Photos
The foods you buy in the store and at restaurants are never as tasty as they look in advertising photos, but what many people might not know is that you probably wouldn’t enjoy eating the foods seen...
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Instagram to Clearly Label Sponsored Photos with Product Placements
When Facebook took over Instagram, it was clear it would adopt the same changes seen in Facebook news feeds that are known so well. Algorithms push certain stories higher in feeds, rather than...
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How Photoshop is Used to Censor Ads and Album Covers in the Middle East
I admit, the first time I saw these images I though they were fake. Someone probably added their clothes on as a joke. But when I realized the context and saw the source of the images, it made sense....
View Article3 Ways to Find Clients While You Sleep
Being a great photographer is only one part of turning it in to a full-time job. You’ll also need some business chops, and these 3 tips from photographer Moshe Zusman will give you some ideas on how...
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Photographer Sues Proctor & Gamble Over Copyright in $75 Million+ Case
A photographer is suing consumer products giant Procter & Gamble, accusing the corporation and the world’s largest advertiser of not paying her for photos that have appeared on Olay packaging and...
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